But the way the company approaches the rental business is fundamentally different from the strategy behind traditional brick-and-mortar options like Tailored Brands' rental giant Men's Wearhouse, which has seen falling sales since 2015 . View photos More (The Black Tux) The Black Tux takes a different approach to the rental garment, creating one made from higher-quality fabrics that are sourced from Italian mills, and that is designed to be worn fewer times than a traditional rental. Suit rentals start at $95, and tuxedos start at $110. "We wanted the suit to feel closer to what you would buy for $1,000 in a retail setting,"Blackmon said. "One of the biggest innovations [of the Black Tux] was creating a rental garment with a high-quality fabric maker." The company just created itsfirst "collection" of new styles, including more adventurous fabrics like plaid tuxedos and velvet jackets. Garments both suits and tuxedos are shipped from the company's West Coast warehouse up to two weeks before the customer's event. This allows plenty of time to ensure it fits correctly. Customers must then return the product within three days after the event has passed. To clean these garments properly, Blackmon says the company was forced to take its dry-cleaning operations in-house.
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